大学市场推广政策声明

To insure that all communications representing the university are of high quality, present pg电子游戏试玩 consistently and accurately, conform to policy approved by the president and adhere to style and standards guidelines, it is university policy that all communications be reviewed and approved by the Division of 营销与传播 unless otherwise specified by the president or the vice president for 营销与传播.

Click here to view the 身份标准手册 and Editorial Stylebook

大学实践: The Division of 营销与传播 develops and maintains comprehensive style and standards guidelines, and reviews and approves material covered by this policy.

保险范围: This policy applies to all pg电子下载 employees, students and any party requesting use of pg电子下载’s name, 标志, 口号, 颜色, 吉祥物的名字, 商标, service marks and other indicia related to the institution, its programs and services (collectively, (“标记”). 利用商标的通信, are paid for by University funds or funds administered through a University account and are intended for distribution are subject to this policy. These include but are not limited to the following:

• 出版物, including those requiring no or partial editorial or design services, reprints or revisions of previously produced publications; publications produced by means of desktop publishing; and initial formats and editorial style and design for newsletters directed toward any audience.
• Promotional print and broadcast advertising
• Letterhead and business cards representing pg电子游戏试玩 must be approved regardless of where they are printed or who pays for them
• Videos, CD-ROMs or DVDs representing pg电子下载
• 网站/新媒体
• 新闻稿

The following are exempt from this policy:

• Materials produced for classroom or educational use
• Advertisements for employment positions

营销项目: The Division of 营销与传播 works to bring your projects in on time and at the lowest possible cost. Because we strive for top-quality production and great service, it is important that you understand and adhere to the policies outlined below:

检讨部门预算/审批: 设计, 印刷, and a portion of photography expenses charged by external vendors are the department’s responsibility, so check departmental budgets to determine how much can be spent on projects. Prior to submitting any project requests to the Division of 营销与传播 for review, 生产或批准放行, written authorization from the department’s vice president or senior graphic designer must be obtained.

项目申请表格: 服务 provided by the Division of 营销与传播 are initiated via project request form(s) filled out and submitted by the person(s) responsible for the project (the client). 项目申请表可通过 点击这里.

All information required to complete a project must be submitted prior to the start of the project, which receives three design/editing revisions.

All text (copy) should be submitted digitally, preferably in a Word.doc file or included in the Notes section of the requisition form. Photos and graphics should be provided in high-resolution. When requesting a photo, being specific helps. Do not just request a student photo for a project; specify the type of student photo. Requesting a student in a lab or students in a classroom learning from a professor is specific and will help with the timely production of the project.

The client must sign-off on design and copy before projects are sent to the printer. Although the Division of 营销与传播 will check your production proofs, you as the client have the final responsibility. Please don’t skip this essential step due to deadline pressures. Revisions by a printer to correct errors inevitably entail additional expenses and will probably push back the delivery date as well.

时间要求

Please note that these timelines do not include writing, which always should be completed prior to the beginning of graphic design. It is important to note that the Division of 营销与传播 normally has a large number of projects in the queue. Because most projects are time-intensive and consist of numerous details, the Office may not be able to assist with projects that are requested at the last minute.